Should University Marketing Consider Gender Gaps?

Should University Marketing Consider Gender Gaps?

If someone were to come up and announce that there is a gender gap in universities today, the news would probably not come as much of a surprise to anyone. That is because it sounds reasonable enough: not everyone decides to go to university after all. But what would come as a bit of a shock, even though it shouldn’t really, is the fact that there are more girls than boys who have enrolled in universities today. In fact, according to statistics, nearly a third more females as compared to males have enrolled in universities now. Of course, this need not be that huge a surprise. Females have generally shown themselves to be more hardworking as compared to their male counterparts in general, so that, at university, with a little help from Best Essay Writing Service UK it is not impossible to earn a degree.

The gender gap has not only occurred, but it is something that is also being factored into the marketing strategy of all universities. However, the effort to enroll more males as compared to females is not one that seems to have universal appeal. Although global statistics have shown that the ratio of males to females is following similar trends, the problem remains that not all universities are trying to cater to males. In fact, universities have generally continued the trend to more aggressively market which are mostly preferred in making way for the rules that are in appropriate with the possible stages and its taken by pacificdreamscapes backyard design san diego and the gaps those courses that are more likely to attract female students as compared to males.

Why Universities Need To Take Action
While it may, on the face of it, sound like an excellent idea that there are more females than males in universities, a number of relevant factors suggest that this inequality could prove harmful in the long run. Here is why:

  • Males are still dominating the leadership roles in the job market
    The ratio of working males is still higher than that of females. What is more, males are still dominating the leadership positions. This implies that although the gender gap may have switched balance, females are still not getting the recognition as well as jobs and positions that they deserve in the workplace.
  • Effect on white males from lower income families
    Then again, white males from lower-income families are also the least likely to attend universities or higher educational institution. The drop rate at A-Levels stage is likewise the highest for this demographic group. This indicates that unless a move is made to ensure that this segment of the school-going population is not specifically targeted, they could lose out in the long run, especially in terms of ability to get a well-paying job.
  • Enrollment statistics still reflect typical, gender stereotypes
    In spite of the fact that there are more females, overall, in universities, as compared to the males, the fact also remains that of the 180 subjects listed by UCAS, only three have been listed as having a gender-balanced enrollment ratio. For the rest of it, the enrollment figures reflect typical gender stereotypes. Unless this is not addressed, these stereotypes will carry over into job enrollments later, an eventuality that will mean that there will be little progress for us as a nation.